UJIA myfund marketing materials

This was a new programme being launched by UJIA. The aim of myfund is to encourage children to learn about philanthropy and charitable giving. Children set up their myfund accounts and then participate in a series of educational programmes before donating portions of their myfund to a charity of their choice.

The marketing material had to appeal to both children, as prospective participants as well as be smart and professional enough for their parents to take interest and want to have their children affiliated with the programme.  The branding and identity of myfund also had to keep within the boundries of general UJIA guidelines, yet needed to be easily identified as a new and different programme.

The project involved idea generation, art direction, photography, photographic retouching as well as design, coming together to create a strong identiy for the new programme. The myfund package and identity has been highly praised and very well received by the target market as well as the client.