Creating the Sunset at the Grove invitation…

After an initial marketing meeting we decided the best way to promote this event would be by using a kitsch postcard and spreading it out through the community as an image that people would want to keep and put up on their walls or in the office cubicles. After an appeal at the office to try and get people to bring in old photos failed we had to rely on (cheap) stock photography to create the card, however there wasn’t much available (that fit the budget) that gave the impression we wanted, some photoshop trickery was needed!

Using a couple of different images from istock photography (Image 1, Image 2) and some fun with different grungy photoshop brushes and various colour effects I was able to come up with the look and feel that we needed. The final touch was to ‘dress’ the model as the client is a Jewish charity the image of the girl in the bikini wasn’t suitable– a full bathing suit was required.

A new font that fit the era and imagry of the postcard was needed so this was sourced from myfonts (Estilo). The front of the invite was now complete creating the perfect kitschy post card and invitation we all wanted!

For the back I used the services provided by Yourfonts.com to create a typeface out of my own scribbly messy handwriting to get that hand written look, yet retaining the flexibility of being able to edit the text as the client changed their mind on the wording. It’s a fantastic services, not prefect and sometimes the leading and kerning leaves allot to be desired but the flexibility of it is ace! The whole thing was rounded off by placing a stamp up the the corner to make it feel more postcard-like – complete with it’s own ‘UJIA’ post-mark.

All in all a successful job and fun to boot!

 

As time draws closer of a departure from London back to Australia I have begun a personal project to try and document bits and pieces of my life in London. I’ve decided to upload some of these images deciding to call the project “Photos of an Everyday Life”.

Check out the photos here.

This series of on-going photos are an experiment in identity – the identity of my life here in London, living in an old run-down 1960’s house in Golders Green getting by on what I have. I am trying to focus on the small things that describe to me what living here means as a whole. Looking at the small scale and small details to try and describe the bigger picture.

I just got myself a nice new Wacom Intuos 4, they are amazing and lots of fun will be had and some new exciting projects to update soon but thought I’d post a small sample for now!

Other illustrations can be found in the illustration archive.

As mentioned in a previous post I have been getting a fair bit of photography work come through lately so I decided that it would be a nice addition to my site to give them a proper home. After wrestling with some code and coming to terms with the amazing NextGen plugin for wordpress I was able to give my photos the home the deserve. It’s all nicely organised into band photography, events, places and people. You can find the main photography navigation page by clicking the link on the left hand navigation or by clicking here.

If you wish to contact me about any photography work or for any other reason please do so, you can find my contact details here.

Enjoy!

(remember, all images are copyright protected, if you wish to use any for any reason please contact me)