Brochure design and re-branding

What begun initially as a design for a tour brochure for AJ6’s Summer Tour to Israel eventually turned into a whole rebrand of the organisation. The brochure itself was a big success, conveying the clients need for something fun, bright and colourful to attract teenagers in a saturated market to tour with AJ6 instead of another youth movement. This lead to the re-branding of the organisation and transforming their identity to convey this message, yet retaining the bold type and colours of the old logo, and previous logos before it.